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International University of Monaco

MSc in Marketing

Degree Programs

HomeProgramsMaster of Science ProgramsMarketing

Choose between 2 specializations in Marketing

At a Glance:

  • 2 specializations: International Marketing, or Digital Marketing
  • 2 Intakes: September and January*
  • 16-month program
  • 60 US Credit (120 ECTS Credits)
  • Internship, Thesis or Applied Project (Professional Immersion)
  • Small class size
  • Study Trip
* ONLY students holding a 240 ECTS/120 US credits degree with a specialization in the same discipline area of the Master program in which they wish to enroll may apply for Direct Admission to Term 2. The IUM Admission Committee will make a decision based on the candidate's academic profile and background.

Choose the MSc in Marketing degree to become an innovative manager

The Master of Science in Marketing at IUM is aimed at graduates looking to become innovative managers

capable of envisaging and implementing sophisticated strategies in the ever-changing and dynamic world of marketing. In this much sought-after field of business, employers are eager to recruit creative, internationally oriented and well-trained professionals. IUM's marketing MSc will prepare you to meet the demands to thrive in this ultra-competitive and multicultural workplace.

By taking our Master of Science in Marketing you will quickly grasp the main elements of marketing strategy through real-life situations (such as sales force, market research, promotions, etc.) and how to apply them in complex market environments.
In addition, you can choose one of the professional tracks offered in the programme, depending on your professional or personal interests: International Marketing and Digital Marketing.

  • The International Marketing specialization focuses on the multicultural factors which affect marketing decisions.
  • The Digital Marketing specialization focuses on the management of projects involving internet and new technologies.

During the program, you will be able to develop and hone your international marketing expertise or digital marketing expertise according to the track you chose; become familiar with emerging marketing trends and technologies; and appreciate the cultural factors that could impact marketing, communication and branding strategies. As a result, you will be able to rapidly integrate the corporation, and make your mark in your chosen careers.

Following such a master program in the dynamic environment of Monaco allows you to get immersed into a multicultural atmosphere and to gain hands-on international experience during your business training.