capable of envisaging and implementing sophisticated strategies in the ever-changing and dynamic world of marketing. In this much sought-after field of business, employers are eager to recruit creative, internationally oriented and well-trained professionals. IUM's marketing MSc will prepare candidates to meet the demands to thrive in this ultra-competitive and multicultural workplace.
By taking our Master of Science in Marketing you will quickly grasp the main elements of marketing strategy through real-life situations (such as sales force, market research, promotions, etc.) and how to apply them in complex market environments.
In addition, you can choose one of the professional tracks offered in the programme, depending on your professional or personal interests: International Marketing and Digital Marketing.
During the program, students will be able to develop and hone their international marketing expertise or digital marketing expertise according to the track they chose; become familiar with emerging marketing trends and technologies; and appreciate the cultural factors that could impact marketing, communication and branding strategies. As a result, graduates will be able to rapidly integrate the corporation, and make their mark in their chosen careers.