FacebookTwitterGoogle +PinterestYou TubeLinkedIn
log in log in
International University of Monaco

MSc in Luxury Hospitality
& Event Management

Degree Programs

HomeProgramsMaster of Science ProgramsLuxury Hospitality & Event Management

Become an Expert in Luxury Hospitality & Event Management

At a Glance:

  • Helps you identify connections across multiple segments of the luxury Hospitality industry
  • Allows you to possess the industry-specific understanding that future employers seek when hiring managers
  • Improves your managerial skills and progress in the hotel industry
The legendary French Riviera, and Monaco in particular, represents one of the most sought-out luxury destinations in the world.

Being in the heart of this region gives IUM the legitimacy to develop a specialized Master of Science in Luxury Hospitality and Event Management. This is a chance for international students to explore Monaco as an indulgent destination, but also as a place where they can understand and experience the key aspects of the service industry.

Luxury hospitality industry is a multi-billion industry encompassing a broad range of fields: accommodation, food & beverage, spa, meeting & events, cruise line, yachting, gambling, entertainment, and transportation.

Our MSc in Luxury Hospitality and Event Management program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionals.

A Vibrant Business Sector:

  • Nearly 260 million jobs worldwide are supported by Travel & Tourism – either directly in the industry or in related sectors.
  • Travel & Tourism is one of the world's leading economic sector, representing a major source of GDP, employment, exports and taxes. In 2013, the World Travel & Tourism Council expects it to contribute almost US$6 trillion to the global economy, or 9% of global gross domestic product.
Master Luxury hospitality event Management

A word from a professional

Bertrand Petyt Bertrand Petyt, Professor of Management

The Luxury Hospitality industry worldwide is changing fast, adapting to the current trend of high professionalization of its business model; as a result, the need for managers who not only present a high level of technical expertise, but also possess a comprehensive formal strategic understanding of management tools and techniques, is rising fast. IUM has responded to this growing need for highly qualified staff with a comprehensive MSc program which provides students with a strong and focused strategic understanding of the hospitality, leisure and events business.

Thanks to the IUM Master of Science in Luxury Hospitality and Events Management, students can pretend to a variety of career options. IUM offers a strong practical and strategic content to prepare students for supervisory positions in the leisure industry.

The combination of hands-on skills acquired through experience, a theoretical knowledge through university courses, make our students highly employable individual. As such, our Master program will focus primarily on areas of administration and management, providing students with the strategic understanding required to grow as an effective manager in the hospitality and tourism industry.

Bertrand is a seasoned Hotel and Cruise Line Executive, having worked in several management positions for the Sofitel brand in the United States and as Corporate HR Manager for Regent Seven Seas Cruises and Hotel Director with Silversea Cruises. Bertrand also worked for the V.Ships Group, the largest ship management company in the world with more than 1,200 vessels; Throughout his career, Bertrand worked very closely with hotels and cruise lines in defining and implementing their Human Resources, Operational Standards, Recruitment, Brand Development and Training strategies.

Curriculum

This MSc degree program in Luxury Hospitality and Event Management is designed to answer the specific needs of a fast-evolving, diverse and complex industry:

new trends, new concepts, new services, and new players are breaking into the sector that represents the ultimate expression of personalized service and intimate elegance.

Sharing the experience from the Master of Science in Luxury Management, the MSc in Luxury Hospitality and Event Management provides the necessary knowledge and expertise to enter in the luxury service industry through a mix of academic pillars and practical courses.

Because the luxury service oriented industries look for future leaders endowed with a good balance between creativity and managerial skills, able to provide innovative solutions, IUM professors and guest lecturers will drive the MSc in Luxury Hospitality and Event Management students in developing a resourceful and original thinking around brand and marketing strategies.

What will you GET OUT of your MSc at IUM?

  • The solid skill set to quickly become productive and confident managers.
  • Learn how to work and lead in a dynamic environment, with people from different cultures and backgrounds.
  • Assimilate not only the hard skills, but also the soft skills fundamental to management success.
  • A general knowledge of management theory and practice, as well as specialized industry knowledge
  • A life-changing learning and networking experience: creating new perspectives, a world-wide network, and ongoing opportunities for professional growth and development.
MSc in Luxury Hospitality and Event Management

Some of the Core Courses offered in the MSc in Luxury Hospitality and Event Management

Please note that this list is not exhaustive and subject to change

  • Hospitality Operations Management

    This course examines the role of food & beverage, front of the house and service-related operations in the hospitality & leisure industries. Current technologies, tools, systems and procedures that are at the forefront of hospitality and tourism operations management are presented. Subject material will place emphasis on the ability to provide a practical understanding and exposure in the design, development, implementation, improvement and management for an actual hospitality enterprise.

  • Tourism Marketing & Sales

    This course introduces the hospitality management student to the basic need and value of marketing and sales efforts among hotels, airlines, restaurants, travel agents, and others in the industry. Discussion and study topics include marketing research and analysis, development and implementation of traditional and online marketing plans and strategies, advertising, promotions, public relations, and pricing structures.

  • Sustainable Tourism

    The rapid growth of tourism worldwide has created many challenges and opportunities for established and emerging tourism destinations. This course looks at how to conduct a tourism assessment to examine tourism potential, and how to measure the potential costs and benefits of a tourism development program. The course also reviews how and why tourists make destination choices, and learn how to develop a strategic marketing system that emphasizes a product or destination's distinctive appeal.

  • Event Management

    This course will expose students to real world event management situations and gain the knowledge needed to understand the five stages of event management (research, design, planning, coordination, and evaluation), understand how to manage time and human resources effectively, have insight into hiring vendors, caterers, sound and light technicians, entertainment, and other resources, learn how to conduct an event site inspection, be knowledgeable about risk-management procedures and tactics, learn about the requirements for necessary contracts, permits, and licenses, and how to meet these requirements and understand budgeting, pricing, and accounting as they relate to event design.

  • Strategic forecasting & Budgeting

    This course covers core forecasting and budgeting concepts such as costing methods, budget process, capital budgeting, revenue forecasting, cost accounting, budget analysis and the balanced scorecard. The course shows also how specific tools are applied in budgeting and forecasting techniques, such as pivot tables and management of financial databases.

    Students will make use of case methodology and exercises to create, execute and analyze different types of budgets; perform Cost-Volume-Profit and Break-even analysis, especially applied to the hospitality industry. The material also reviews optimization of financial decision-making through Strategic Planning and the Budgeting Process, Capital Investment Appraisal, Financing and Cost of Capital, Costing Techniques, Corporate Budget Process, Forecasting Methods, and Budget Controls.

  • Hospitality Quality Systems, Processes & Performance Indicators

    This course introduces the varied tools and techniques used in the hospitality industry to develop, implement, improve and monitor Quality Systems and Processes. A special focus will be on topics such as the definition of quality of service, a review of the causes of service quality and what organizations can do to improve quality of service. Students will be made aware of the importance of quality management and its main objective to achieve in efficient and effective conditions only products that meet all customer requirements while complying with the society requirements, with applied standards and specifications, to take into consideration all aspects regarding consumer and environment protection.

Professional Immersion

The MSc in Luxury Hospitality and Event Management program ensures a continuous link between the academic curriculum and the Business world by working with major industry players.


We regularly offer to our Master students:

  • Attending professional guest lecturers and series of CEO conferences on campus (Chloé, Bulgari Hotel, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Sergio Rossi, to name a few).
  • Attending the most important luxury-related events (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London, to name a few).
  • Participating in field trips to reinforce understanding of professional expectations. Students visit major firms or industrial plants in European capitals (L'Oréal, Hotel de Crillion Paris, Louis Vuitton, Valentino, Silversea Luxury Cruiseline, Bulgari, Gucci, Ermenegildo Zegna, Azimut Benetti Group, Fendi, Bulgari Hotel, Safilo, Ralph Lauren, Roberto Cavalli, Stefano Ricci,...), having the chance to go straight to the main source of the information.
  • Employer Branding presentations inviting HR managers communicating on their companies' values and strategies, and interested in recruiting talents.
Professionnal immersion

Career Development

Career Services

The students in the MSc in Luxury Hospitality & Event Management have to follow a Career Development Seminar, which is divided in 3 main sequences, and thus supporting the Msc students in their internship or job search strategies.

  • In Fall –
    “ Discovering” job markets, companies and career paths in the Luxury Leisure and Hospitality sector – Senior executives and HR managers in the luxury hospitality and other sectors (yachting , conciergerie, wines and spirits …) share their career paths and professional experience with students
  • In Winter
    “Targeting the institutions”: Building a specific targeting plan to approach selected luxury Hospitality Brands
  • In Spring
    “Making Connections”: Networking strategies, companies projects, personal branding strategies and tools.
MSc in Luxury Hospitality and Event Management

Career Opportunities for the Master of Science in Luxury Hospitality and Event Management students

The MSc in Luxury Hospitality and Events Management provides the opportunities for graduates to pursue careers in the travel and tourism industry, events management, tourism policy and Hotel & Tourism Property Management. It has been designed to offer a broad, yet focused, multidisciplinary dimension. Students will gain a solid understanding of the Luxury Hospitality Industry based on operational and strategic cutting edge material and educational processes.

Some of the companies where IUM Luxury Alumni have interned or are still working:
- SBM Montecarlo, - Kempiski Hotel,
- Four Season,
- Amber Lounge,
- Fairmont,
- Quintessentially,
- Fraser Yachts.


Students may consider the following careers:

  • General Manager/Hotel Director: Oversea the entire hotel operations, which includes food and beverage, rooms division, front of the house, as well as support departments such as sales, finances, engineering, safety and human resources. Accountable towards the owners and operators for the safe and efficient running of the property.
  • Food & Beverage Manager: Overall responsibility and accountability for the food outlets (restaurants, bars, convention) as well as kitchen and provisioning; position is usually available in hotels, resorts, cruise ships, airlines, convention centers, and casinos.
  • Operational Manager: Responsible for the efficient running of a specific department, such as guest services, reception, housekeeping, restaurants, kitchen, engineering, convention.
  • Sales & Marketing Manager: Accountable for the commercialization of the property, which usually includes both marketing and sales responsibilities.
  • Event Manager: Project Manager responsible for creation, planning, and development of events and conferences; responsible also for post-event analysis and ensuring a return on investment.
  • Revenue Director: Accountable for the yield management process of the property, which includes reservations, rates, and revenue generation and occupancy/Revpar targets.
  • Financial Director: Responsible for maintaining financial, accounting, administrative and personnel services in order to meet legislative requirements and support the property's operations.
  • Human Resources & Training Manager: Ensure that existing Human Resources standards and Company HR philosophy are integrated at every operational level and are consistent. Manage and coordinate the development and implementation of HR and training processes to improve the overall quality of the product.
  • Project Manager/Construction Manager: Plan, coordinate and oversee the execution of one or more construction projects, to complete this work in the safest manner possible, at the lowest reasonable cost and in compliance with the owner's documents and quality requirements.
  • Brand Manager: Create a lasting impression among consumers and improve product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.