MASTER of SCIENCE in LUXURY GOODS AND SERVICES

Course Description

TRNG 601: Luxury Enterprise Immersion

Note: All courses carry three (3) credits unless otherwise stated.

This course relies on an intensive industry-related experience to acquaint students with the quotidian responsibilities and challenges that those working in the global luxury industry face.

By immersing them in this setting, the course motivates students to consider the strategic and operational roles of a variety of elements in the luxury industry. Through a highly focused lens, students will have firsthand experience of how to deal with such topics as brand equity dilution, brand alliances, ways in which product variations are offered exclusively to different channel members as branded variants, distribution of luxury goods, mass communication, cultural and behavioral issues in international luxury branding, and managing international communication.

Students work closely with the IUM Center for Career Development and Corporate relations to prepare for their placement.

Students will learn how to comport themselves in the luxury setting, how to apply what they have learned in the MScLGS program, and methods for coping with the pressures and stress inherent in the luxury retail setting.