MASTER of SCIENCE in LUXURY GOODS AND SERVICES

Course Description

LXRY 665: Luxury Goods Industries -Competitive Analysis

Note: All courses carry three (3) credits unless otherwise stated.

In order to understand an industry one has to have a clear understanding of competition. We focus on firm-level strategic entrepreneurial choices regarding where to engage in which activities. We are faced with the challenges of integrating the multiple perspectives, functions, and interests that constitute to the (multinational) firm. How do firms gain and sustain competitive advantage? If we do not understand how firms compete, how they gain competitive advantage and to be internationally competitive it is very hard to talk about the impact of location. Understanding how firms compete locally and internationally (that is, across borders) is a necessary condition to understand the relevance of the location and what creates competitiveness in a location.

Therefore, what we need is a good grounding in firm-competition and strategy. We provide students with the opportunity to critically review theories, conceptual frameworks and to conduct in-depth analysis within the Luxury Goods industry. All this culminates in the preparation of an Industry Analysis Report in which the students should demonstrate the knowledge acquired throughout this course.