MASTER of SCIENCE in LUXURY GOODS AND SERVICES

Course Description

LXRY 661: Luxury Product Design and Development

Note: All courses carry three (3) credits unless otherwise stated.

This course introduces students to the tools, tactics, and strategies employed in the luxury product or service design and development process. It views luxury product management not only in terms of ensuring excellent product design and quality but also on ways in which these factors affect the luxury brand.

Topics include luxury product or service customization and personalization, defining and hiring for creativity, personifying consumer desires in product design and launch, the concept of prestige, developing the luxury "look and feel," matching the luxury product or service to geographic segments, and human resources issues in the luxury industry.

Students will learn to choose the appropriate research techniques, analyze results, and make strategic and tactical decisions in designing and launching the luxury product or service. They will also learn how to apply product design elements so that they will contribute to the eventual profitability of the luxury enterprise.