MASTER of SCIENCE in LUXURY GOODS AND SERVICES

Course Description

DIRS 601: Directed Industry Analysis (6 credits)

Note: All courses carry three (3) credits unless otherwise stated.

As the culminating experience of the MLUX, this course requires students to develop a project-based field study in collaboration with a faculty expert to investigate industry, market, and topical issues or opportunities related to the luxury industry.

The course is designed to facilitate the application of theory, skills, and knowledge acquired over the course of the MScLGS program and to ensure that any problems investigated have current and ongoing relevance. Ideally, students will work to solve an identified problem in one particular firm, examine trends across the industry, or help the luxury organization to pursue an opportunity through the implementation of a product launch plan.

The final deliverable for the course is the project white paper.

Students will learn how to identify and investigate specific issues of importance in the luxury industry, integrate material from different sources, and describe the planning environment for decisions made in the luxury industry. In completing their work, they will demonstrate competency in market analysis and measurement, productivity and profitability analysis, strategy development, and feedback and evaluation.